Are you sick of the same shite marketing tactics that seem to fall flatter than a eunuch’s jockstrap with your audience? Do you find yourself struggling to stand out from the competition and make a lasting impression on your target market?
If so, it's time to try something different. I don’t mean anal exploration. It's time to embrace guerrilla marketing.
Guerrilla marketing is a creative and unconventional approach that relies on surprise, humour, and interaction to grab attention and leave a lasting impression on consumers.
This type of troublemaking can be incredibly effective in today's oversaturated and noisy (aka, crap) advertising landscape.
Let’s explore the world of guerrilla marketing and help you create campaigns that will make your competitors wobble like your nan getting out of a hot, steamy bath.
Buckle up and fuckle up, your brand deserves the attention.
The term “Guerrilla marketing” was popularised in the 1980s by Jay Conrad Levinson, who wrote a book called "Guerrilla Advertising", and as we all know, books are sick Guerrilla marketing has since evolved to include a wide range of tactics, including flash mobs, pop-up shops, and viral social media challenges. All of which are awful and out of date, thanks AI.
One of the reasons guerrilla marketing has become so popular is that it allows businesses to stand out from the crowd, particularly in industries that are saturated with competition.
By shaking up traditional marketing methods, businesses can create a buzz around their brand and products, which can lead to increased sales, customer engagement, brand recognition, and a shit load of followers on LinkedIn. I see you, you filthy influencer.
Here are some saucy ideas to get you started:
Another way you can really stand out from the crowd is by slapping on some high heels and attending the annual oompa loompa convention.
When creating a guerrilla marketing campaign, it's important to understand your target audience and create a strategy that resonates with them.
You should also set measurable goals for your campaign and track your results to see how effective your tactics are.
Well, if you’re Jay Conrad Levinson, fuck all. But you’re dead, so you’re probably not Jay Conrad Levinson, this whole bit is stupid and I’m sorry.
What we can say is that silliness always wins. Study the hell out of your competition, and make sure you do absolutely nothing they’re doing. They are your enemy, let them burn in their own steaming pile of shit content.
Going guerillas isn’t exclusive to Jay Z and Kanye on a boys trip to Paris, anyone can get creative with their brand.
Think about your own values, and create content that reflects them. Don’t be afraid to piss people off along the way, this is all about learning who you’re for, and not for. Oh, and don’t let perfect get in the way of good.
Ready to redefine your brand's success through humour? Give us a bell, and let's embark on a rip-roaring journey of turning the sceptics into your brand's biggest cheerleaders with the charm of comedic video ads. Your audience is ready for a good chuckle, and your brand's ready to shine. Onwards and upwards, I say!
Until next time, keep it dirty!
