“Telecoms can be a boring subject, but Air Landline isn’t a traditional telecoms company, so we needed an ad to match. There’s a lot Air Landline can do but it’s hard to have people listen and understand it all. Dirty Jack team did their magic and simplified it using a comical script, and created an amazing ad that people actually want to watch. It increased our CTR from 0.3% to 1.5%, that’s a 5X increase.”