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CARPE ANTIPERSPIRANT
“BETTY, YOU'RE CLINICALLY SWEATY”
Sweat can be socially crippling for millions of people. We devised a sitcom-esque explainer video to introduce Carpe to a wider audience. 

THE EXPLAINER

The Ballad of Sweaty Betty
“Dirty Jack's first version of the video was an insult to the human species as a whole, but they took feedback in the best way imaginable, drank a shit load of coffee and worked incredibly hard to make something truly special and exciting. They are the partner that every brand wishes their agency would be like.”
David Spratte
CEO and Co-Founder at Carpe
VIEWERS ARE 270% MORE LIKELY TO STAY
ENGAGED WITH ADS THAT USE HUMOUR
Is Your Business Ready for a Full-Funnel Comedy Explainer Ad?
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