Celeb endorsements are expensive, so we found regular people with famous names to try Surreal. The stunt gathered hundreds of thousands of views, and was picked up by newspapers and publications alike.
THE STUNT
Dwayne Johnson's Favourite Cereal
“Dirty Jack nailed the brief. They really understood the tone and humour we wanted and were a pleasure to work with throughout. The campaign was seen over 20 million times - and at least 19.5m of those views weren't just our mums.”
John Thorton
Senior Creative at SURREAL
VIEWERS ARE 270% MORE LIKELY TO STAY ENGAGED WITH ADS THAT USE HUMOUR
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