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Punk solutions to content advertising
People hate ads. Period.
It’s our mission to change that, one campaign at a time.
If you want glossy video for your business, we’re absolutely not for you. Dirty Jack exists to serve niche audiences via informal punk storytelling: in the pursuit of unignorable branding.
If you are seeking different, we are for you!
ADS THAT ENTERTAIN
No more boring. The future is punk.
The aim of the game: telling stories that don’t feel, smell, or taste like the ads we all hate. Your audience deserves better!
How we do it:
- We LISTEN to what’s important to you
- We LEARN what your audience wants.
- We STUDY your niche, to disrupt the expected norms.
- We MAKE the content your audience deserves.
If we shave sustainably and clean the oceans, fish will get six packs. At least that’s our theory, as demonstrated in our Leaf Shave ads. Superheroes. Vegan influencers. All in 60s.
“Lisa shaves sustainably and it changes her life forever.”
“Plastic-free shaving is a real glow up!”
“Working with DirtyJack was like mind-melding with a MindFish, which is to say: a powerful experience. They set expectations, over-delivered, and made the process easy fun and fruitful. We will be back!”
After an early 2020 launch, the infamous Balls Trimmer™ quickly
earned notoriety for shaving a nation’s worth of testicles in good humor. We developed a number of initiatives to keep them at the forefront of such a young industry.
“The first man to ever trim his balls lived an extraordinary life…”
“Apple takes themselves too seriously, why can’t a Ball Trimmer?”
“Ball trimming technology is here from the future!”
“Dirty Jack was exactly what we were looking for, some brave, stand-out content that catches people’s attention. We loved the editing style and just how unique everything was, and the content produced by Dirty Jack has been seen by over 40,000,000 people now through YouTube and Snapchat and has produced amazing results”
One of the most innovative cosmetic brands to ever grace the Earth. We helped them develop some funky branded ads and further explore their already weird and wonderful universe.
“Using hydro-stars is like going on a hoverboard ride…in space.”
“You’ve never seen anything more romantic than a pimple and a hydro-star reunite. “
“Pimples are totally natural…don’t pop them 🙁“
“From start to finish I have been impressed with the creativity, professionalism and quality of work produced by the Dirty Jack team. While our creative team was skeptical at first, we trusted the process and ended up with videos that outperform all of our previous creatives across Facebook, Instagram and YouTube. The two-sprint process they developed is next to genius and the team is made up of genuinely lovely people that I would definitely work with again”
There’s nothing worse than getting a business call at the wrong time (when milking a cow, for example) – as demonstrated in our explainer ad for the supremely helpful ‘Air Landline’.
“Ah…Peace and Quiet!”
“Using a professional landline number makes you look less like a class A cupcake kingpin…and more like the respected business owner you are! ”
“Telecoms can be a boring subject, but Air Landline isn’t a traditional telecoms company, so we needed an ad to match. There’s a lot Air Landline can do but it’s hard to have people listen and understand it all. Dirty Jack team did their magic and simplified it using a comical script, and created an amazing ad that people actually want to watch. It increased our CTR from 0.3% to 1.5%, that’s a 5X increase. Now we have an explainer video that’s both funny and informative!”
Who doesn’t love a good bit of Muff? We helped The Muff Liquor Company tap into their sense of humour with SIX beautifully cheeky micro-ads for use on socials. All hail the potato!
“You’re the most delicious thing to come out of Ireland since Louis Walsh.”
“Does your Grandma enjoy Muff?”
“The team at Dirty Jack are polite, creative, patient and great fun to work with. I love the adverts they have created for us and we’ll definitely be working with them again in the near future.”
Yup. A hot tub for your nuts. It’s a real product.
Need we say any more? We made our craziest YouTube Ad to date, all in the name of glorious bubbles.
“How to make a bazillion bucks? Dip your bad boys into the Testicuzzi, and watch your life transform…”
With the planet seemingly burning, Human Food are here to save us with their ethical & sustainable snack bars. We collaborated to explore what it means to be an active human being in the 21st century. You don’t need to be a hardcore athlete to eat healthy!
“A kick-ass case study for the most remarkable rollerskating human to ever glide the Earth.”
An innovative video making course. After deciding to lean away from traditional filmmaking values, we helped Screenology develop their voice of the future. A project very dear to our hearts.
“Today is a good day to fight dragons…”
“You are a creative outsider!”
“If you’re a bland brand - steer clear. If you want to play it safe - run to the hills. If you like things vanilla - you won’t be welcomed. Dirty Jack are for those willing to play with fire, to bring the heat to their niche. They are the creatives that will take you to places other agencies fear to tread. The fact that these punks are delightful group of human beings is only a bonus.”
Our friends over at Socialight are developing the future of influencer marketing: in one easy to use software. We collaborated early on to develop a ‘no nonsense’ take on an otherwise…pretentious…industry.
“No…they’re not aliens.”
“2020 has been like being slapped in the face by a fish…“
