case study:
air landline
How telecoms SAAS brand build a cult following, increased brand engagement by 50x, and scale their revenue by 400%.
In this volume
PROLOGUE
THE WINNING CHARACTER
THE VIDEOS
Prologue
Air Landline is a SAAS brand that provides business call features on your mobile phone.
But to compete with established telecoms brands and scale into market, he
needed to take big swings with his paid video ads.
Founder at Air Landline
the
The initial kick off call with founder Ash Miri totally intimidated us.
We had to translate niche technical jargon into educational entertainment that would actually hold attention on paid social.
the winning character
To have any chance of building an unforgettable brand, we knew we had to go all in on a comedic presenter that could carry 5+ minutes of production education.
A burnt out entrepreneur who’s trying to make ends meet,
spend more meaningful time with his family, and doesn’t know
how to organise his work calls.
To this day he’s been the star of 60+ Air Landline adverts and
has increased brand engagement by 50x
The VIdeos
Our adverts for Air Landline have helped genereate multiple
7 figures in tracked revenue
Our original long form educational explainer was the backbone of Air Landline’s ad library for years, buidling tens of thousands of new customers and cementing the brand as an industry player.
Podcast ads are industry standard in 2026, but in 2022 we helped define the format with Paul’s comedy interviews, in which we took real life Air Landline case studies and turned them into fictional ads, each targetting key avatars.
From 2025 onwards we’ve developed brand first entertainment ads to broaden the top of funnel. Our hidden camera ad starring Dom Joly (of Trigger Happy TV) has been seen by millions of people.
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