No one likes watching ads. Period. We take winning data to inform comedy sketch campaigns that make cold audiences feral, and drive engaged traffic into your funnel.
we build cult classics
full-funnelcampaigns
USG and static ads are the backbone of any ad library.
But they’re extraordinarily competitive, and are easy to clone.
We work with brands looking to build out their funnel with ads that can’t be replicated, break into new audiences- and become niche authorities.
Cinematic as fuck
Big-dawg productions
for big-dawg brands.
Built for performance
Our ads have driven multiple 7 figures in sales & hundreds of millions of views.
comedy first
Our ads are disguised as sketch comedy, featuring local stand up comics, written by a team of comedy enthusiasts.
turn strangers into raving customers
How a typical sales structure informs our sketch campaigns.
hook
pain point
product reveal
benefit stack
cta
01 strategy
We audit your existing bottom of funnel data to understand current performance and customer behaviour.
02 CREATIVE
We write comedy campaigns designed to expand your top-of-funnel,& drive engaged traffic into your pipeline.
04 launch
We deliver campaign assets designed for extensive split testing to optimise performance.
03 production
We build all campaign assets via our in-house production team, comedian network, and the occasional farm animal.
timeline
Our turnarounds range from 2-4 months depending on scope and financing.
phase 1
THERAPY
We audit your existing bottom-of-funnel data, to understand current performance and customer behaviour.
- Full funnel data audit & performance review
- Customer behaviour & ICP analysis
- Competitive creative landscape review
- Agreed hierarchy & brief sign-off
phase 2
After your audit, we pitch distinct campaign concepts for you to select, from which we start to write scripts.
- 3 key ad creatives scripts with distinct angles.
- Hook variations for A/B testing.
- Tone & character direction for production.
phase 3
We build all campaign assets via our in-house production team, comedian network, and the occasional farm animal.
- Casting & auditioning
- Storyboarding
- Location booking
- Prop sourcing and set design
- Full video production
phase 4
We deliver campaign assets designed for extensive split testing to optimise performance.
phase 5
Once launched, we audit performance & analyse winners. If necessary, we’ll edit assets to optimise engagement before starting a new campaign.
faq
Have any questions? Take a look at our frequently asked questions to see if we can help. If your question isn’t here. Contact us and we will get back to you.
What kind of brands do you work with?
how do you come up with ideas?
will comedy work for my business?
I just... don't know if this suits my brand?
What kind of results can I expect?
Do you only do paid ads?
What’s your turnaround on campaigns?
What's the minimum engagement?
But I can get 10 UGC videos for $7.97 and a packet of cookies?
Do you shoot everything in house?
purpose driven brands
Still unsure? Learn more about how comedy ads changed our clients' businesses.
let's talk