case study:
the scent reserve
How a dupe fragrance brand struggled with top-of-funnel marketing, used comedy to build their highest engaging ad campaign, and increased new customer aquesition by 60%.
In this volume
PROLOGUE
PERFUME REIMAGINED
THE VIDEOS
Prologue
The Scent Reserve is a premium indie fragrance brand disrupting an industry built on overpriced bottles and celebrity names.
Looking to diversify their ad library and shake off niche saturation, Dirty Jack were brought on to build TOF assets that were clone proof!
CEO, The Scent Reserve
the
Break out of the content echo chamber + revitalise messaging to reach fresh audiences
Pricing
Mock Traditional
Desginer Brands
Ingredients
Perfume Reimagined
Perfume is an extrordinarily extravogant niche,
and is typically associated with Chris Hemsworth taking his shirt off.
Our Drug Raid, Threesome, and Doctor’s perfume ads broke spending records for The Scent Reserve within their Meta account.
The Videos
Our adverts are engaging assets the Scent Reserve have produced for their ad library,
increasing new customer acquisition by 60%
They say sex sells. In this case, literally. This is Scent Reserve's fastest scaling ad, ever!
In batch two of our collaboration, we built explainer ads that dive deeper in the perfume industry, outlining where your money is actually going.
As Q3 of 2026 approaches, we're launching with some of our most ambitious creatives yet. Yes this is a real plane. Yes they are flying it. No not really.
More from our 2026 Q3 campaign. The Scent Reserve smells so good, it's worth dying for!
unsure if we're a good fit? grab a free brand audit?
It takes less than 5 mins to fill out, and will give an honest assessment on how we can help.
purpose driven brands
Still unsure? Learn more about how comedy ads changed our clients' businesses.
let's talk